Michigan’s Adult-Use Cannabis Sales Increased Significantly in 2020



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Throughout the coronavirus pandemic, Michigan saw a significant increase in adult-use cannabis sales, according to a new report from Headset.

Michigan legalized adult-use cannabis in 2018 and had its first sale on Dec. 1, 2019. Although the state legalized recreational cannabis nearly two years ago, sales have yet to launch in the state’s most populous city, Detroit. 

Despite the pandemic and Detroit sales not yet launched, the data report from Headset, a company that provides leading insights into cannabis consumer trends, disclosed that adult-use cannabis sales in Michigan increased by 482% between January and December 2020, topping $500 million in sales.

Within eight months of the state’s first adult-use sale, Michigan’s medical and adult-use markets brought in $595 million combined, surpassing the Nevada market last year, which legalized recreational sales in January 2017.

The report revealed that traditional flower accounted for the majority of recreational sales at 47.8%, followed by vape pens at 20.6% and edibles at 14.9%.

Medical cannabis also saw a consistent increase in sales throughout the year. That market led cannabis sales in the state between January and June 2020; however, recreational sales took over the market in the second half of the year, exceeding medical by $5 million in July.

Looking forward, the report states that adult-use sales may continue to gross more sales than medical. Furthermore, the anticipation of adult-use cannabis hitting the Detroit market this year may further boost the predicted increase in sales of recreational cannabis.

 

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