Apl贸s Launches Non-Alcoholic Hemp-Infused Spirit


A non-alcoholic spirit that combines the benefits of hemp with the sophistication and complexity of a fine liquor launched this week, offering a new option for social gatherings or winding down at the end of the day. Dubbed Apl贸s, the new beverage from the company of the same name is now available exclusively online, providing drinkers and teetotalers alike with a relaxing new experience.

Apl贸s co-founder and CEO David Fudge, a marketing veteran of powerhouse media companies such as MTV and Esquire and e-commerce brands including Bonobos and Amazon, said that the new product is a retooling of the adult beverage.

鈥淚n a world that can often feel overwhelming, where we are looking for a way to unwind without compromising our health, we are setting out to reimagine the adult drinking experience with a first-of-its-kind, functional, plant-based spirit that encourages a return to life鈥檚 simple pleasures,鈥澛 Fudge said in a press release.

Developed in collaboration with master mixologist and James Beard honoree Lynnette Marrero, Apl贸s 鈥渋s citrus-led, bold but nuanced, with notes of rosemary and cardamom, and the complexity and depth to please a sophisticated palate,鈥 the company wrote. 鈥淎pl贸s has the flexibility and combinability of a traditional spirit, in that it can be served neat, on the rocks, in a spritz, or mixed in a cocktail.鈥

Jessica Manley, a former board member of High Times, family relation of the magazine鈥檚 founder Tom For莽ade, and cannabis industry veteran who has had personal experience with the plant for much of her life, said that the beverage is the perfect alternative to alcohol.

鈥淲ith Apl贸s, we are able to replicate what people love about traditional cocktails and alcohol鈥攊t sparks social connection, it helps us unwind鈥攚ithout any of alcohol鈥檚 many harmful effects,鈥 Manley said. 鈥淚t鈥檚 pure magic.鈥

鈥楢ll The Good Without Any Of the Bad鈥

Each 2-ounce serving of Apl贸s contains 20 milligrams of broad-spectrum hemp extract that is organically grown and processed by a bio-dynamic regenerative farm in New York鈥檚 Hudson Valley. By taking advantage of a nano-emulsion technology that makes small, water-soluble particles that are absorbed by the body quickly, the full benefits of the cannabinoids in hemp are delivered without the psychoactive effects of THC. Apl贸s is vegan, has no sugar, and zero calories.

In a telephone interview with High Times, the two co-founders of Apl贸s said that they were inspired to create a healthy beverage that could take the place of alcohol in several ways.

鈥淲e wanted to create something that replicated a spirit-like experience in three key areas鈥 flavor, format, and function,鈥 said Fudge.

As for flavor, Fudge said that they wanted the beverage to have a bold, distinct flavor that could carry a cocktail. They wanted the format to be a 2-ounce serving, a generous shot that could be enjoyed alone or over ice while still being able to pair with a favorite mixer. And they wanted Apl贸s to function like an alcoholic beverage, a sessionable drink with an effect that is approachable for newcomers while allowing more experienced cannabis consumers to tailor the pour to their liking.聽

鈥淲e like to say it鈥檚 all the good without any of the bad,鈥 Manley explained.
Apl贸s is now available exclusively online. A 16.9-ounce bottle retails for $48, with complimentary shipping on two or more bottles. Quantities are limited.



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